We encourage you to read these terms carefully before using this Site. Everything you need to know about us, and our products, can be found in these Terms, or on our Site.

What is in these Terms

  1. Important Information
  2. Site Terms of Use
  3. Terms and Conditions of Sale

In particular, if you need to return a Product, please see the terms relating to which Products you may return, and when you should inform us of an issue.

This page tells you important information about the legal terms and conditions (“Terms”) which govern how you may navigate and use our website homepridebaking.co.uk (our Site”) and we sell any of the products (“Products”) listed on the Site.

You can find everything you need to know about us and our Products on our website and in these Terms before you order.

  1. Who we are

We are Carr’s Flour Mills Limited (Homepride”,  "we", “our” and “us”) a company registered in England and Wales with our business address at Homepride Flour, Solway Mills, Silloth, Cumbria CA7 4AJ. If you wish to contact us, you can e-mail us at fred@homepridebaking.co.uk or contact our Customer Services team by telephone on 0800 035 2200 or by post to our registered office address.

How we may contact you. If we have to contact you or give you notice in writing, we will do so by e-mail, using the email address you provide to us.

  1. For business customers

We sell Products on our Site only to consumers.  If you are a trade or business customer, please contact us at fred@homepridebaking.co.uk or contact our Customer Services team by telephone on 0800 035 2200. We reserve the right to reject, limit or prohibit orders on this Site that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

  • These other terms may also apply

These Terms refer to the following additional terms, which also apply to your use of our Site:

Our Privacy Policy, found at: Homepride Privacy Policy

Our Cookie Policy, found at Homepride Cookie Policy

Our delivery and return policy, found at: Homepride Delivery & Returns

  1. Homepride and Fred Device Trademarks

Homepride and the Fred Device are trademarks of Premier Foods Group Limited and used under license by Carr’s Flour Mills Limited.


  1. Important information


  • We may make changes to our Site or these Terms

We may update and change our Site from time to time to reflect changes to our Products, our users' needs and our business priorities. Every time you wish to use our Site or purchase one of our Products, please check these terms to ensure you understand the terms that apply at that time.

These terms may have changed since you last reviewed them. For a list of changes and when they were made, please contact us.

  • We may suspend or withdraw our Site

Our Site is made available free of charge.

We do not guarantee that our Site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our Site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.

You are also responsible for ensuring that all persons who access our Site through your internet connection are aware of these Terms and other applicable terms and conditions, and that they comply with them. You may use our Site only for lawful purposes.

  • How we may use your personal information

We will only use your personal information in accordance with our Privacy Policy, which can be found here: Homepride Privacy Policy.

  • We may transfer this agreement to someone else

We may transfer our rights and obligations under these Terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.

  • Our Site is only for users in the UK

Our Site is directed to people residing in the United Kingdom. We do not guarantee that the content available on or through our Site is appropriate for use or available in other locations.

  • Which country's laws apply to any disputes?

If you are a consumer, please note that these Terms, their subject matter and their formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, these Terms, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.


  1. Site Terms of use


  • How you may use materials on our Site

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may access and make personal use of our Site, and you may draw the attention of others within your organisation to content posted on our Site. This does not include any collection and use of any product listings, descriptions, or prices; make any derivative use of this website or its contents; any downloading or copying of account information for the benefit of another merchant; or any use of data mining, robots, or similar data gathering and extraction tools, except with our express written consent.

Our status (and that of any identified contributors) as the authors of content on our Site must always be acknowledged (except where the content is user-generated).

You must not use duplicate, copy, sell, resell, visit, or otherwise exploit any part of the content on our Site for resale or commercial purposes without obtaining a licence to do so from us or our licensors. Nor should this Site or any portion of it be used by you to express or imply our endorsement without prior written consent, especially but not limited to, the use of images. You may not frame or use framing techniques to enclose any trademark, logo, or our proprietary information (including images, text, page layout, or form) without our express written consent.

You must not download (other than page caching) or modify our Site, or any portion of it any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text without obtaining a licence to do so from us or our licensors.

If you print off, copy, download, share or repost any part of our Site in breach of these terms of use, your right to use our Site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made. Any unauthorised use immediately terminates the permission or licenses we grant you in these terms and conditions.

  • Do not rely on information on this Site

The content on our Site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our Site.

Although we make reasonable efforts to update the information on our Site, we make no representations, warranties or guarantees, whether express or implied, that the content on our Site is accurate, complete or up to date.

  • User-generated content is not approved by us

This Site may include information and materials uploaded by other users of the Site, including to social media pages, video-sharing sites, bulletin boards and chat rooms. This information and these materials have not been verified or approved by us. The views expressed by other users on our Site do not represent our views or values.

  • Uploading content to our Site

Whenever you make use of a feature that allows you to upload content to our Site, or to make contact with other users of our Site, you must comply with the Content Standards set out below.

You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

Any content you upload to our Site will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us a limited licence to use, store and copy that content and to distribute and make it available to third parties. The rights you license to us are described in Rights you are giving us to use material you upload.

We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our Site constitutes a violation of their intellectual property rights or of their right to privacy.

We have the right to remove any Contribution you make on our Site if, in our opinion, your post does not comply with the content standards.

If you wish to contact us in relation to content you have uploaded to our Site and that we have taken down, please contact fred@homepridebaking.co.uk

You are solely responsible for securing and backing up your content.

You must not upload any material that could incite a terrorist offence, solicit any person to participate in terrorist activities, provide instruction on any method or technique for committing a terrorist offence or threaten to commit a terrorist offence.

  • Content Standards

Any material which you contribute to our site (“Contribution”) must comply with the law applicable in England and Wales and in any country from which it is posted. A Contribution must not be defamatory, obscene, offensive, hateful, promote discrimination, infringe any other person’s rights (including copyright) or contain any advertising or promote any services or web links to other sites.  If your Contribution includes a photograph of another person, please make sure you have that person’s permission before you upload the Contribution to our Site.

  • Rights you are giving us to use material you upload

When you upload or post content to our Site, you grant us a worldwide, non-exclusive, royalty-free, transferable licence to use, reproduce, distribute, prepare derivative works of, display, and perform that user-generated content in connection with the services provided by the Site and across different media including to promote the Site.

  • We are not responsible for websites we link to

Where our Site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

We have no control over the contents of those sites or resources.

  • No text or data mining, or web scraping

You shall not conduct, facilitate, authorise or permit any text or data mining or web scraping in relation to our Site or any services provided via, or in relation to, our Site. This includes using (or permitting, authorising or attempting the use of):

  • Any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of the Site or any data, content, information or services accessed via the same.


  • Any automated analytical technique aimed at analysing text and data in digital form to generate information which includes but is not limited to patterns, trends and correlations.

The provisions in this clause should be treated as an express reservation of our rights in this regard, including for the purposes of Article 4(3) of Digital Copyright Directive ((EU) 2019/790).

This restriction shall not apply insofar as (but only to the extent that) we are unable to exclude or limit text or data mining or web scraping activity by contract under the laws which are applicable to us.

  • We are not responsible for viruses and you must not introduce them

We do not guarantee that our Site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access our Site. You should use your own virus protection software.

You must not misuse our Site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our Site, the server on which our Site is stored or any server, computer or database connected to our Site. You must not attack our Site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Site will cease immediately.

  • Rules about linking to our Site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation, or that of our licensors, or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link to our Site in any website that is not owned by you.

Our Site must not be framed on any other site, nor may you create a link to any part of our Site other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects with the details described in the Content Standards.

If you wish to link to or make any use of content on our site other than that set out above, please contact fred@homepridebaking.co.uk.

  • Prohibited uses

You may not use our Site:

  • in any way that breaches any applicable local, national or international law or regulation.
  • in any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect.
  • for the purpose of harming or attempting to harm minors in any way.
  • to bully, insult, intimidate or humiliate any person.
  • to send, knowingly receive, upload, download, use or re-use any material which does not comply with our Content Standards.
  • to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • to knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.
  • in any way that involves child sexual exploitation or abuse.
  • to upload terrorist content.

You also agree:

  • not to reproduce, duplicate, copy or re-sell any part of our Site in contravention of the provisions of these Terms.
  • not to access without authority, interfere with, damage or disrupt:
  • any part of our Site;
  • any equipment or network on which our Site is stored;
  • any software used in the provision of our Site; or
  • any equipment or network or software owned or used by any third party.


  1. Terms of sale

These Terms will apply to any contract between us for the sale of Products to you (“Contract”).  Please note that before placing an order you will be asked to agree to these Terms. We confirm the key information to you in writing after you order, either by email or in your online account.

You may only purchase Products from our site if you are at least 18 years old.

  • Our Products

The images of the Products on our Site are for illustrative purposes only. The colours and packaging of the Products may vary from that shown on images on our Site.

We reserve the right, but are not obligated, to limit the sales of our Products to certain quantities. All descriptions of Products and product prices are subject to change at any time without notice, at our sole discretion. We reserve the right to discontinue any Product at any time.

  • How the Contract is Formed Between You and Us

After you place an order, you will receive an e-mail from us acknowledging that we have received your order. However, please note that this does not mean that your order has been accepted.  Our acceptance of your order will take place once you receive an email confirming the Products have been dispatched (“Dispatch Confirmation”).  At this point the Contract will be formed between you and us.

We are not responsible for any inaccuracies in an order placed by you. By placing an order, you agree to us giving you confirmation of the contract, at the point of Dispatch Confirmation, by means of an email with all necessary information confirming the order in it.

Sometimes we are unable to accept orders because, for example, the Product is no longer available, we cannot authorise your payment, or because we have not received the required number of tokens. We reserve the right to reject an order for any reasonable reason.

If we are unable to fulfil your order or supply you with a Product, we will inform you of this by e-mail and we will not process your order. If you have already paid for the Products, we will refund you the full amount including any delivery costs charged as soon as possible.

  • Tokens

Through our Site you have the opportunity of owning a slice of British Baking heritage with our Fred collectables product range.

To purchase the Products we make available to you through Fred's Collectables Shop you need to collect a number of tokens for each item, in addition to a cash payment. We state in the descriptor of each Product how many tokens per item you need.

Tokens are available on our packs of Homepride plain, self -raising, superior sponge, strong white bread flour and ‘00’ pizza/pasta flour. Stockists are listed on our website.

There is one token available per pack and we reserve the right to only accept original tokens.

Once you have the required number of tokens for your collectable(s), photograph your bag/s of Homepride flour with your order number written in pen across the token/s and email them to: shop@homepridebaking.co.uk. Please include your order number in the subject line.

Alternatively, print off the form available here, fill in the form and attach your collectables tokens. Instead of the form, you can stick the collectables tokens onto a piece of paper with your name, address with postcode, item(s) purchased and the order number you have received in your Dispatch Confirmation.

Once you complete the purchase of the Product at Fred's Collectables Shop, you should send the collectables tokens to the following address: the Homepride Collectables Team, Homepride Flour, Solway Mills, Silloth, Cumbria CA7 4AJ.

In the event you purchase from the Site but fail to furnish sufficient tokens within 30 days we reserve the right to cancel your order after notifying you of such. You must return the Products to us as soon as possible and in any case within 30 days. You must keep the Products in your possession, take reasonable care of them (including ensuring that you follow any instructions given with the Products) and not use them before you return them to us. You will be fully refunded minus any deductions for reasonable costs we have already incurred in processing the original order.  

  • Price of Products and Delivery Charges

The prices of the Products, in addition to the tokens required, will be as quoted on our Site at the time you submit your order. We take all reasonable care to ensure that the prices of Products are correct at the time when the relevant information was entered onto the system.  Prices for our Products may change from time to time, but changes will not affect any order you have already placed.

You must pay by submitting your credit or debit card details with your order, or using the other payment methods available on our Site, and we will take payment immediately. If the payment is not received we will reject your order.

The cost of delivery to the address you give to us will be stated at the time you submit your order. Please note that delivery to the Scottish Highlands & Islands, Northern Ireland, Eire, Channel Islands, Isle of Man, Isle of Scilly and Isle of Wight will be subject to a surcharge for delivery, which is stated when you submit your order.

The price of a Product includes VAT.

  • Delivery

We will contact you with an estimated delivery date, which will be within 30 days after the date of the Dispatch Confirmation. Although we aim to dispatch orders within 5 working days, we do not guarantee this, so please allow up to 10 working days for the delivery of your order.

Delivery of an order will be completed when we deliver the Product to the address you gave us and the Product will be your responsibility from that time.

The Product will be delivered by a third party courier service. The courier will leave the parcel in a safe place unless you provide alternative instructions.

You own the Product once we have received payment in full, including all applicable delivery charges.

For further details of our delivery and returns policy, please follow the link: https://homepridebaking.co.uk/pages/delivery-and-returns

  • We’re not responsible for delays outside our control

If our supply of your Products are delayed by an event outside our control, we will contact you as soon as possible to let you know and do what we can to reduce the delay. As long as we do this, we won't compensate you for the delay, but if the delay is likely to be substantial you can contact our Customer Service Team: shop@homepridebaking.co.uk to end the contract and receive a refund for any Products you have paid for in advance, but not received, less reasonable costs we have already incurred.

  • Your Consumer Right of Return and Refund
    • Food and other Products we cannot accept a return of. We are unable to accept returns on any food Product you buy, or Products which have been custom made. This means you can’t change your mind about an order for:
  • perishable food products;
  • products sealed for health protection or hygiene purposes, once these have been unsealed after you receive them;
  • goods that are made to your specifications or are clearly personalised; and
  • goods which become mixed inseparably with other items after their delivery.

These are ‘Non-Returnable Products’.

  • Products you can return or get a refund on. For other Products bought online through our Site, you have a legal right to change your mind about your purchase and receive a refund of what you paid for it, including the delivery costs. We will refund you via the payment method that you used to pay. If you used vouchers to pay for the Product, we may refund you in vouchers. This is subject to some conditions, as set out below. These Products include goods such as bags, and are ‘Returnable Products’.
  • Both Returnable and Non-Returnable Products

Damaged packaging or mis-described Product. If the packaging is damaged by you, a refund will not be possible. 

However, if the packaging was damaged in transit, or the Product is mis-described  please send a photo of the damage to shop@homepridebaking.co.uk and we will arrange a refund of the price of the Product in full, together with any applicable delivery charges

You have rights if there is something wrong with your Product. If you think there is something wrong with your Product, you must contact our Customer Service Team: shop@homepridebaking.co.uk. We honour our legal duty to provide you with products that are as described to you on our Site and that meet all the requirements imposed by law.

Your legal rights are summarised below. These are subject to certain exceptions. For detailed information please visit the Citizens Advice website www.citizensadvice.org.uk.

Summary of your key legal rights

If your Product is goods, the Consumer Rights Act 2015 says goods must be as described, fit for purpose and of satisfactory quality. During the expected lifespan of your Product your legal rights entitle you to the following:

Up to 30 days: if your goods are faulty, then you can get a refund.

Up to six months: if your goods can't be repaired or replaced, then you're entitled to a full refund, in most cases.

Up to six years: if your goods do not last a reasonable length of time you may be entitled to some money back.


  • The deadline for changing your mind:
  • Before we dispatch your order (for Returnable and Non-Returnable Products). You have a right to cancel a Contract up to the point of dispatch of your order. This means that during this period if you change your mind or decide for any other reason that you do not want to receive a Product, you can notify us of your decision to cancel the Contract and receive a refund.  

We will then:

  • refund you the price you paid for the Product;
  • refund any delivery costs you have paid; and
  • make any refunds due to you as soon as possible and in any event within 14 days after you inform us of your decision to cancel the Contract.
  • After we dispatch your order (for Returnable Products only). If you change your mind about a Product you must let us know no later than 14 days after the day we deliver your Product. If the Products are for regular delivery (for example, a subscription), you can only change your mind after the first delivery. If the goods are split into several deliveries over different days, the period runs from the day after the last delivery.

How to let us know. To let us know you want to change your mind, contact our Customer Service Team at shop@homepridebaking.co.uk, with your order number in the email header. Your cancellation will be effective from the date that you email us.

  • The following applies to Returnable Products only:

You have to return the Product at your own cost. You have to return it (and any free gifts provided with it) to us with all the packaging undamaged and intact within 14 days of your telling us you have changed your mind. You can:

  • by contacting our Customer Service Team: shop@homepridebaking.co.uk. You will need your email receipt and the card you paid with.
  • send the Product back to us. If you do this you should keep a receipt or other evidence from the delivery service that proves you have sent it and when you sent it. If you don’t do this and we don’t receive the goods at all or within a reasonable time we won't refund you the price. For help with returns, including our collection arrangements for goods which can't be posted, see our Returns Process: https://homepridebaking.co.uk/pages/delivery-and-returns or contact our Customer Service Team: shop@homepridebaking.co.uk.

We may reduce your refund if you have used or damaged a Product. If you handle the Product in a way which would not be acceptable in-store, we may reduce your refund, to compensate us for its reduced value. For example, we reduce your refund if the Product's condition is not "as new", price tags have been removed, the Product’s packaging is damaged or accessories are missing. In some cases, because of the way you have treated the Product, no refund may be due.

Storage of items before return. Prior to your return of the Product, please store it appropriately as per the instructions on the Product, otherwise a refund will not be processed.  Please be aware, we will only accept a return under this section if all of the Products in your order are returned.  You will be responsible for the cost of returning the Products to us.  Once we receive your returned Product, we will refund you but it may take up to 7 days for a refund to enter your bank account.

  • General conditions for Terms and Conditions of Sale
    • We can change, or suspend the supply of, a Product. We do this to:
  • deal with technical problems or make minor technical changes;
  • update the Product to reflect changes in relevant laws and regulatory requirements; or
  • make changes to the Product.
    • We don't compensate you for all losses caused by us or our Products

We're responsible for losses you suffer caused by us breaking this contract unless the loss is:

  • Unexpected. It was not obvious that it would happen and nothing you said to us before we accepted your order meant we should have expected it (so, in the law, the loss was unforeseeable).
  • Caused by a delaying event outside our control. As long as we have taken the steps set out in these Terms.
  • Something you could have avoided by taking reasonable action.

Our total liability to you in respect of all losses arising under or in connection with the contract, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall in no circumstances exceed the price you paid for the Products.

Nothing in the foregoing paragraphs or these Terms seek to exclude or limit our liability for:

  • death or personal injury caused by our negligence;
  • fraud or fraudulent misrepresentation;
  • any breach of the terms implied by sections 7 & 8 and 14 & 15 of the Food Safety Act 1990 (compliance with food safety requirements and satisfactory quality and description);
  • non-compliance of any labelling with the requirements of the Food Information Regulations 2014; or
  • defective packaging under the Consumer Protection Act 1987.
    • You have several options for resolving disputes with us:
  • Our Customer Service Team: fred@homepridebaking.co.uk will do their best to resolve any problems you have with us or our Products.
  • Resolving disputes without going to court. Alternative dispute resolution is an optional process where an independent body considers the facts of a dispute and seeks to resolve it, without you having to go to court. You can submit a complaint to the Centre for Dispute Resolution (CEDR) through their website at https://www.cedr.com/. CEDR does not charge you for making a complaint and if you're not satisfied with the outcome you can still go to court.
  • You can go to court. These terms are governed by English law and wherever you live you can bring claims against us in the English courts. If you live in Wales, Scotland or Northern Ireland, you can also bring claims against us in the courts of the country you live in. We can claim against you in the courts of the country you live in.

You can obtain further information about your rights under these Terms from the Citizens Advice Bureau (https://www.citizensadvice.org.uk).

  • Other important terms apply to our contract
    • We can transfer our contract with you, so that a different organisation is responsible for supplying your Product. We'll tell you in writing if this happens and we'll ensure that the transfer won't affect your rights under the contract.
    • You can only transfer your contract with us to someone else if we agree to this. However, you can transfer our guarantee to a new owner of the Product. We can require the new owner to prove you transferred the Product to them.
    • Nobody else has any rights under this contract. This contract is between you and us. Nobody else can enforce it and neither of us will need to ask anybody else to sign-off on ending or changing it.
    • If a court invalidates some of this contract, the rest of it will still apply. If a court or other authority decides that some of these terms are unlawful, the rest will continue to apply.
    • Even if we delay in enforcing this contract, we can still enforce it later. We might not immediately chase you for not doing something (like paying) or for doing something you're not allowed to, but that doesn’t mean we can't do it later.