It's with a heavy heart that we announce the closure of the Homepride shop and the discontinuation of our Fred collectables range.
We’re delighted that they’ve found a special place on shelves, in cupboards and at dinner tables up and down the country.
Fred will be spending more time selecting the best grain to produce the best quality flour, helping you to bake the most delicious creations.
To stay connected with Homepride and Fred, be sure to follow us on Instagram and Facebook for delicious recipe inspiration, helpful baking tips, and exciting giveaways."