Great British baking since 1964

Home bakers of all levels trust Homepride flour to produce quality bakes, every time.

Have you met Fred, our Chief Flour Grader? He’s passionate about baking and ensures only the finest ingredients go into our products.

Our Flour

Home bakers of all levels trust Homepride flour to produce quality bakes, every time.

Have you met Fred, our Chief Flour Grader? He’s passionate about baking and ensures only the finest ingredients go into our products.

Homepride Bakers

This group of talented cooks are passionate about baking and share fantastic recipes, videos and tips to help you. They bake with Homepride because they love the quality and consistency of the flour. These fabulous bakers are sure to inspire you.

Our Recipes

These recipes are so delicious that we had to share them. There’s something to inspire everyone, from the mini bakers in your household to the most experienced.

30 mins

Easy

30 mins

Medium

15 mins

Easy

‘See the amazing creations made by our wonderful community. Delicious! @HomeprideBaking’

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Homepride Fred Collection

Our iconic and much-loved range of Fred collectables is growing all the time. Save the tokens on your packs to redeem in Fred’s shop.

Plain, pre-sieved flour for everyday baking.

Self-raising, pre-sieved flour for everyday baking.

A strong white flour created specifically for making bread and rolls.