Fred has some exciting news to announce. Fred has made the decision to sell Homepride flour in a recyclable paper bag and he is also giving all his customers a nice surprise!

Come and watch Fred tell you all about it, click on the video to find out more.

Great British baking since 1964

Home bakers of all levels trust Homepride flour to produce quality bakes, every time.

Have you met Fred, our Chief Flour Grader? He’s passionate about baking and ensures only the finest ingredients go into our products. 

Our Flour

Made with 100% British wheat, every grain is graded, for smoother, finer flour. Our premium quality flour has Fred on the front, making Homepride instantly recognisable.  What will you bake?  

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Homepride Bakers

This group of talented cooks are passionate about baking and share fantastic recipes, videos and tips to help you. They bake with Homepride because they love the quality and consistency of the flour. These fabulous bakers are sure to inspire you.

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