Great British baking since 1964
Home bakers of all levels trust Homepride flour to produce quality bakes, every time.
Have you met Fred, our Chief Flour Grader? He’s passionate about baking and ensures only the finest ingredients go into our products.
Made with 100% British wheat, every grain is graded, for smoother, finer flour. Our premium quality flour comes in a sturdy box with Fred on the front, making Homepride instantly recognisable. What will you bake?
Homepride Fred Collection
Our iconic and much-loved range of Fred collectables is growing all the time. Save the tokens on your packs to redeem in Fred’s shop.
A cute ceramic pie funnel for allowing the steam out of your best bakes. Shaped like our flour grader, Fred, this is ...
£4.50 + 1 token
Developed and produced with Emma Bridgewater, this half pint mug features Fred in the famous ‘black toast’ design. Pe...
£19.00 + 2 tokens
A versatile kitchen essential that can be used as a chopping board, serving or sharing board. Made from FSC® Certifi...
£16.50 + 2 tokens