WIN a Fred painting by Mark Mason

Fred has been the face of Homepride since his introduction in 1964. We’re celebrating his 60th year by teaming up with artist Mark Mason from Forge Cottage Art Club.

Mark is a fine-art artist and tutor and runs classes for adults and children, as well as visiting schools. He has a number of characters that often appear in his paintings, including Homepride’s Fred.

To celebrate our love of Fred, we have a total of 25 prizes up for grabs*, including:

  • A hand signed canvas print of ‘Fred a Celebration’ (No.1 of 60)
  • 4 hand signed limited edition prints of Fred
  • 10 sets of limited-edition Homepride flour tins
  • 10 Homepride collectable baking bundles

*Restrictions and full Terms and Conditions apply. No purchase necessary. Open to residents of mainland UK, 18+ only. Promotion will run from 8am on 01/10/2024 to 10am on 28/02/2025. Promoter: Carr’s Flour Mills Limited.

For your chance to win

Enter here

WIN YOUR VERY OWN FRED ARTWORK

One lucky winner will receive an A2 mounted canvas print of ‘Fred A Celebration’. Painted by Mark Mason, this is No.1 of 60, so a true collector’s item for any Fred fan.

LIMITED-EDITION PRINTS OF FRED

There are four of these fantastic prints to be won:

  • A framed A3 mounted print of Fred is bound to make you smile
  • With a selection of prints to choose from, you can pick which Fred you like best

LIMITED-EDITION CELEBRATION FLOUR TINS

Ten lucky winners will receive a set of flour tins

  • These nostalgic tins will keep your flour fresh and your cupboards cleaner
  • Prize includes one anniversary plain flour tin and one anniversary self raising flour tin

A HOMEPRIDE BAKING BUNDLE

There are ten of these fantastic bundles to be won:

  • A Homepride baking bundle featuring Fred collectables is the perfect addition to your kitchen bakeware

JOIN THE CELEBRATION OF 60 YEARS SINCE THE BIRTH OF FRED

Fred, Homepride’s bowler-hat-wearing Chief Flour Grader, is turning sixty. He is loved by generations of bakers and will be celebrated with a range of fun activities that will draw on the nostalgia of this iconic character. He will also be making the odd appearance himself!

We’re delighted to share our celebrations with the artist Mark Mason who has fond memories of playing with a plastic Fred figure when he was a child – almost like a giant Lego® man. It was only a matter of time before he put his love of art and Fred together.

Mark refers to his paintings as ‘retro surrealism’: sometimes surreal but always telling a story. They are fun, different and - you could say - quirky! He has a number of characters who appear in his paintings including Ole Salty, the sou’wester wearing seagull, a magpie who is a pirate, Harold, a bowler-hatted 1960’s styled Pigeon and, of course, our very own Fred.

Mark’s love of Homepride Fred and the Belgian surrealist artist Rene Magritte (who painted many bowler-hat-wearing business suited men) inspired him to bring the two together and create Magritte styled paintings and pastiche compositions for all to enjoy.