Celebrating Fred’s 60th birthday

We have a total of 25 prizes up for grabs, including this amazing hand signed canvas print of ‘Fred a Celebration’ by Mark Mason.

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Great British baking since 1964

Home bakers of all levels trust Homepride flour to produce quality bakes, every time.

Have you met Fred, our Chief Flour Grader? He’s passionate about baking and ensures only the finest ingredients go into our products. 

Our Flour

Made with 100% British wheat, every grain is graded, for smoother, finer flour. Our premium quality flour has Fred on the front, making Homepride instantly recognisable.  What will you bake?  

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Homepride Bakers

This group of talented cooks are passionate about baking and share fantastic recipes, videos and tips to help you. They bake with Homepride because they love the quality and consistency of the flour. These fabulous bakers are sure to inspire you.

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Our Recipes

These recipes are so delicious that we had to share them. There’s something to inspire everyone, from the mini bakers in your household to the most experienced.

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Homepride Fred Collection

Our iconic and much-loved range of Fred collectables is growing all the time. Save the tokens on your packs to redeem in Fred’s shop.

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