Celebrating Fred’s 60th birthday
We have a total of 25 prizes up for grabs, including this amazing hand signed canvas print of ‘Fred a Celebration’ by Mark Mason.
Great British baking since 1964
Home bakers of all levels trust Homepride flour to produce quality bakes, every time.
Have you met Fred, our Chief Flour Grader? He’s passionate about baking and ensures only the finest ingredients go into our products.
Our Flour
Made with 100% British wheat, every grain is graded, for smoother, finer flour. Our premium quality flour has Fred on the front, making Homepride instantly recognisable. What will you bake?
Homepride Bakers
This group of talented cooks are passionate about baking and share fantastic recipes, videos and tips to help you. They bake with Homepride because they love the quality and consistency of the flour. These fabulous bakers are sure to inspire you.
Our Recipes
These recipes are so delicious that we had to share them. There’s something to inspire everyone, from the mini bakers in your household to the most experienced.
Homepride Fred Collection
Our iconic and much-loved range of Fred collectables is growing all the time. Save the tokens on your packs to redeem in Fred’s shop.
Fred ceramic pie funnel
A cute ceramic pie funnel for allowing the steam out of your best bakes. Shaped like our flour grader, Fred, this is ...
£5.00 + 1 token
All over Fred half pint mug by Emma Bridgewater
Developed and produced with Emma Bridgewater, this half pint mug features Fred in the famous ‘black toast’ design. Pe...
£19.00 + 2 tokens
Fred Beech cooks board by T&G
A versatile kitchen essential that can be used as a chopping board, serving or sharing board. Made from FSC® Certifi...
£16.50 + 2 tokens